(St. Louis, April 7, 2010) – On April 12, the St. Louis Cardinals will play against the Houston Astros in the team’s home opener game. If it were up to local experiential marketing agency Switch, everyone in Missouri would have the day off.
Switch’s “St. Louis Cardinals Opening Day Liberation Committee” has started a blog site (www.openingdayholiday.com) to solicit support for its cause – to make Cardinals opening day an official state holiday. To date, the petition has gained more than 150 online signatures, and counting. The committee is asking St. Louis Mayor Francis Slay and Missouri Governor Jay Nixon for their support in the matter.
“Cardinals opening day is already an unofficial holiday, but many fans are still confined to their offices and unable to attend. Much like the brands we liberate every day, we selfishly thought maybe opening day needed a little liberating too. No more illegitimate excuses to leave work or waste vacation days. Cardinal Nation should be free to celebrate this day on which camaraderie and fan-hood are more important than timesheets and weekly reports – a day where work comes second to play,” said committee member Andrew Mullins. “So we’re starting a movement to make ‘Cardinals Opening Day an Official State Holiday.’”
The committee started a viral campaign on Twitter, Facebook and other blog sites to garner support. Additionally, the committee is offering “Make It a Holiday” branded merchandise and hosting an Opening Day tailgate event at Switch’s downtown office as incentive for clients to leave work and join the pre-game campaign festivities.
“We know that this is a bit of a stretch, but definitely a good starting place,” Mullins said. “We now have a full viral campaign underway. With enough support and maybe a mayoral proclamation, at the very least, local employers might feel sympathetic and let us all enjoy the afternoon off celebrating Cardinals Opening Day together.”