Streamline your holiday shopping by asking yourself these four questions first.
“What did we talk about last?” People are always dropping ideas. His train commute sucks? Buy him an iTunes gift card. She just signed up for yoga class? Buy her a mat for home.
“Can I tie in a personal experience?” You know what’s better than an iTunes gift card? One to a restaurant you’ve been to together. Use nostalgia to your advantage. The thoughtfulness behind it will make a small gift seem bigger.
“What does he or she do regularly?” Can’t think of anything? Then you’re not trying hard enough. Think about it: Your wife brews coffee every morning. Your brother hikes every week. Your buddy has two dogs. Your list writes itself!
“What’s the purpose of the gift?” If you can’t answer this question, keep shopping. Ultimately gifts should be a reflection of how well you know the needs of the person you’re buying them for.