Denim and Diamonds

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So of course it's not enough for Kenny Chesney to sell millions of albums, win tons of major industry awards and have breaking records concert ticket sales, now the amazing talent can add 'fashion designer' to his list of accomplishments. The country superstar has developed a new clothing line called Blue Chair Bay. He hopes the casual attire inspires people to relax.

"Blue Chair Bay is kind of like the place we'd all like to go if we had no obligations or nowhere to be," Kenny tells PEOPLE. "That's what I want this clothing line to represent. These are the clothes I would pack to go to this place."

Ya ever notice that so many of Kenny's songs are either about being on vacation, or wanting to GO on vacation?  It's ironic for a guy who seems to ALWAYS be working!  So it would make perfect sense that his fashion line is all about relaxation.  Looking forward to him doing well at it, as long as it doesn't take away from his music!